Gughe Indigenous Art and Music Association (GIAMA)
GIAMA is a civil society association established for artistic and cultural promotion and preservation. GIAMA is a non-governmental, non-political, non-profit cultural organisation registered in Southern Nations, Nationalities, Peoples and Regions State (SNNPRS) of Ethiopia in 2006.
GIAMA exists to promote awareness, appreciation and understanding of the diverse cultures and life-ways of the peoples of the Rift valley region. In the face of global homogenisation and rapid cultural and environmental transformation, often with destructive and up-rooting consequences, GIAMA seeks to collaborate and engage with the custodians of the cultural and biological diversity of Southern Ethiopias Rift Valley regions so that their voice may be heard and their ways of life better understood and accepted.
- to promote and invigorate the indigenous art and knowledge of Ethiopian Rift Valley communities and cultures
- to encourage and support cross cultural links and creative exchange
- to further understanding and appreciation of the cultural heritage of the Region locally, nationally and internationally
GIAMA's activities include direct collaboration with local artists and producers in staging, recording and documenting songs, regional musical styles and instruments, arts, dance, and life-ways.